A new “Cocina” (kitchen) offering daily specials of freshly prepared family favorites made from scratch and daily specials,. Refreshed “Frutas y Verduras” (produce department) featuring a farmers market setting with a wider selection of tropical fruits and vegetables,. Vibrant yellow bilingual signage throughout the store,. New enhancements and offerings abound throughout the Fresco y Más store, including: “We listened to customer feedback and evaluated key consumer insights when developing our new Fresco y Más to reflect the unique needs of our Deltona customers.” “We believe now is the right time to expand our offerings in Volusia County to provide a supermarket fit for the growing Hispanic community,” Anthony Hucker, president and CEO of Southeastern Grocers, said in a news release. The Winn-Dixie remained open during most of the renovations, except for the day before Fresco y Más opened with its distinctive black-and-yellow motif. The new store is a complete revamping of what was a Winn-Dixie outlet. Officials with the new store also made a $1,000 donation to Forest Lake Elementary School in Deltona to give back to the local youth and future leaders of the community. #Fresco y mas weekly ad free
The opening ceremony included a ribbon-cutting attended by city and county officials, live music, dancers and free giveaways, including the first 100 customers receiving a free mystery gift card valued from $5 to $500. 17, to officially introduce the new store to the local community. Company representatives hosted a grand-opening ceremony Nov. The new Fresco y Más, whose name translates to “fresh and more,” is a subsidiary of Southeastern Grocers, which also owns Winn-Dixie and two other grocery brands. in Deltona to provide the community with a specialized shopping experience that focuses on celebrating the local growing Hispanic culture in Deltona and Volusia County. in Providence Plaza.Ī new Hispanic supermarket, Fresco y Más, has opened at 1229 A Providence Blvd. Fresco y Más (Fresh and More) opened in a completely revamped former Winn-Dixie store at 1229 A Providence Blvd. NOW OPEN IN DELTONA - This new Hispanic supermarket opened recently in Deltona. PHOTO COURTESY SOUTHEASTERN GROCERS/FRESCO Y MAS
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